Brand Manager - CV
Mahindra & Mahindra Ltd (company site, opens in a new tab)5–8 yrsMumbaiOn-siteDirect career pageEst. 12–22 LPA
Posted 14h ago
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Job description
Structured overview of role & requirements
About This Role
- Develop and execute long-term brand strategies and annual plans to drive business growth and improve brand metrics such as sales, market share, and equity.
- Lead integrated marketing campaigns across various channels including ATL, BTL, Digital, CRM, Social Media, and PR, ensuring alignment with business and brand objectives.
- Collaborate with cross-functional teams (Product Development, Sales, Regional Teams) to support product launches, market-specific initiatives, demand forecasting, and competitive analysis.
Minimum Requirements
- MBA/PGDM in Marketing or related field.
- 5-8 years of experience in Brand Management, Marketing, or Category Management.
- Proven experience in integrated marketing, consumer insights, innovation management, and stakeholder collaboration.
- Work Experience Required: 5-8 years in relevant domain.
Ideal Candidate Profile
- Experienced in strategic brand planning with a track record of driving measurable business growth and market share gains.
- Comfortable managing multi-channel marketing campaigns with a strong focus on data-driven optimization and KPI tracking.
- Skilled in cross-functional collaboration, particularly with product, sales, and regional teams, to align brand and business objectives effectively.