Performance Marketing Manager - B2C Healthcare
2070 Health (company site, opens in a new tab)5+ yrsDelhi NCROn-siteDirect career pageEst. 12–20 LPA
Posted 10h ago
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Job description
Structured overview of role & requirements
About This Role
- Own and optimize paid customer acquisition across multiple B2C health-related product lines using Meta, Google, and other platforms.
- Manage full-funnel performance including prospecting to retargeting; accountable for CAC, ROAS, conversion rates, and revenue contribution.
- Allocate and optimize monthly paid media budgets, conduct tests on creatives and strategies, and deliver actionable performance reports to leadership.
Minimum Requirements
- Minimum 5 years overall work experience with hands-on performance marketing experience.
- Proven B2C experience managing paid acquisition for consumer-facing brands or products.
- Strong proficiency with Meta Ads Manager, Google Ads, and analytics tools such as GA4 and GTM.
- Location: Based in Delhi or willing to relocate.
Ideal Candidate Profile
- Experienced in managing scalable paid campaigns with a focus on efficient CAC and strong ROAS in consumer health or related domains.
- Capable of integrating cross-functional collaboration with creative, product, and tech teams to optimize the customer acquisition funnel.
- Comfortable using data-driven decision making via attribution and tracking tools, and managing agency or platform partnerships.