Digital Brand Lead
Oliver Wyman (company site, opens in a new tab)2–4 yrsMumbaiOn-siteDirect career pageEst. 8–15 LPA
Posted 4h ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end influencer marketing campaigns including ideation, creator selection, contracting, content review, amplification, and reporting.
- Manage creative pipelines for performance marketing across the consumer funnel on platforms like Meta, Google, and YouTube.
- Deliver and coordinate always-on content across digital and social channels, ensuring alignment with business-as-usual content needs.
Minimum Requirements
- Bachelor’s or master’s degree in marketing, communications, business, media, or related field.
- 2-4 years of experience in digital marketing, influencer marketing, social media, or content.
- Working knowledge of major social and digital advertising platforms and performance metrics.
- Location requirement: Mumbai, India.
Ideal Candidate Profile
- Experience or preference for FMCG, consumer brands, food and beverage, wellness, or lifestyle categories.
- Ability to manage multiple stakeholder relationships including agencies and internal teams for creative and media delivery.
- Data-driven decision-maker with strong skills in creative briefing, evaluation, and performance marketing fundamentals.