8+ yrsMumbaiOn-siteDirect career pageEst. 18–28 LPA
Posted 4h ago
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Job description
Structured overview of role & requirements
About This Role
- Lead an integrated creative team (writers, designers, account managers) managing Unilever’s premium tea brand, ensuring creative consistency across social media, creators, e-commerce, and POSM.
- Drive experimentation and content innovation, develop brand and cultural narratives, and execute go-to-market campaigns aligned with stakeholders to build a compelling and cohesive brand identity.
- Oversee content creation end-to-end including influencer planning, asset production approval, on-site shoots, and KPI measurement reporting.
Minimum Requirements
- Minimum 8 years of content management and strategy experience with a strong digital background, ideally in top-tier agencies.
- Proven experience managing teams of at least 8 members.
- Experience with premium, luxury, or craft brands.
- Location: Mumbai, India (implied onsite though not explicitly stated).
Ideal Candidate Profile
- Experienced leader with demonstrated ability to translate creative vision into tangible outputs for premium brands, especially in tea or luxury FMCG categories.
- Strategic thinker with strong influencer and stakeholder management skills capable of leading cross-functional creative collaboration.
- Interest or personal engagement in art, music, fashion, or contemporary Indian culture, supporting brand cultural narrative development.