Beauty Editor / Content Strategist (Brand Lead)
Oliver Wyman (company site, opens in a new tab)6+ yrsMumbaiOn-siteDirect career pageEst. 12–20 LPA
Posted 4h ago
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Job description
Structured overview of role & requirements
About This Role
- Own and lead the editorial and content strategy for a leading beauty brand, delivering innovative and needs-based content and digital media campaigns.
- Manage and execute go-to-market plans across social media, influencer marketing, visual events, and paid channels, focusing on driving community engagement and adoption of Shorts content.
- Lead and mentor a social team across the region, oversee content creation including creator selection and asset production, and set/report on KPIs for content performance.
Minimum Requirements
- Minimum 6 years of experience in content management and strategy within top-level agencies with a strong digital background.
- Proven team leadership experience managing at least 4 direct reports.
- Experience working with major FMCG clients; experience with beauty or cosmetic brands is a major plus.
- Location requirement: Mumbai, India; understanding and willingness to engage with AI tools and new technologies, though technical expertise is not mandatory.
Ideal Candidate Profile
- Strategic leader comfortable collaborating with multiple stakeholders and managing cross-functional teams in a fast-paced agency environment.
- Demonstrated ability to innovate and drive content trends and best practices in digital/social media for beauty brands.
- Experienced in end-to-end content planning and execution, with a strong operational focus on delivering measurable campaign success.