Brand Franchise Manager - Maximus
Dr. Reddy's Laboratories (company site, opens in a new tab)5+ yrsMumbaiOn-siteDirect career pageEst. 12–20 LPA
Posted 5h ago
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Job description
Structured overview of role & requirements
About This Role
- Generate and prioritize new product ideas from Key Opinion Leaders (KOLs), prepare business cases, and manage timely product launches to meet market needs.
- Plan and execute marketing activities including product launch materials, sales force training, and track product performance for the first 12 months.
- Manage brand performance via market research and insights, maintain strong KOL relationships, and collaborate with SCM and Regional Sales Managers to ensure product availability and region-specific strategies.
Minimum Requirements
- Education: Science/Pharma/Medical Graduate; MBA in Marketing preferred.
- Work Experience Required: Minimum 5+ years in Sales & Marketing, preferably pharmaceutical industry.
- Technical knowledge of pharmaceutical market dynamics, competitor analysis, and basics of anatomy and physiology.
- Ability to coordinate with supply chain, conduct market research, and prepare launch/business cases.
Ideal Candidate Profile
- Experienced in handling end-to-end brand lifecycle in the pharmaceutical or generic medicines market.
- Skilled in cross-functional collaboration involving KOL engagement, SCM coordination, and regional sales alignment.
- Strong analytical and problem-solving ability focused on data-driven market insights and addressing regulatory or product-related challenges.