Marketing Automation Specialist
Commvault (company site, opens in a new tab)3+ yrsBengaluruOn-siteDirect career pageEst. 10–18 LPA
Posted 21d ago
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Job description
Structured overview of role & requirements
About This Role
- Manage and execute regional digital marketing campaigns including email operations, event programs, and nurture campaigns using the Marketo marketing automation platform.
- Ensure data integrity, compliance with local data privacy laws, and troubleshoot CRM (Salesforce) integration and synchronization issues for marketing data.
- Leverage AI/ML concepts and tools (e.g., Power BI dashboards, chatbots, predictive analytics) to optimize campaign performance and reporting, providing insights and recommendations for continuous improvement.
Minimum Requirements
- 3+ years of experience in B2B marketing, specifically with marketing campaigns or marketing operations.
- 3+ years experience with marketing automation platforms, ideally Marketo Certified Expert.
- Proficiency in HTML and CSS, Salesforce CRM experience with dashboard reporting, and Power BI dashboard creation skills.
- Work Experience Required: Minimum 3 years explicitly mentioned; Other strict requirements: Compliance with local data privacy regulations.
Ideal Candidate Profile
- Experienced operator within cross-functional digital marketing teams skilled in managing end-to-end complex campaign setups and data-driven marketing optimization.
- Strong analytical and reporting skills with the ability to interpret AI-generated insights and recommend actionable improvements.
- Comfortable working in fast-paced environments handling multiple simultaneous projects and collaborating with global and regional teams to align marketing initiatives.