Marketing Manager - B2B Demand Generation (SEO, Paid Ads, HubSpot)
Aubergine Solutions Pvt Ltd (company site, opens in a new tab)68+ yrsAhmedabadOn-siteDirect career pageEst. 8–14 LPA
Posted 17h ago
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Job description
Structured overview of role & requirements
About This Role
- Own and be accountable for Marketing Qualified Leads (MQLs) and the sales pipeline, including defining MQL criteria, setting targets, and monthly reporting on leads, pipeline, and cost per qualified lead.
- Hands-on management of SEO and paid advertising campaigns (Google and LinkedIn Ads) including technical audits, keyword mapping, planning, launching, testing, and stopping campaigns with budget and tracking controls.
- Manage marketing operations within HubSpot CRM, including lifecycle stages, lead scoring, workflows, source attribution, and contribute actively to website conversion improvements and messaging refinement for US and European B2B buyers.
Minimum Requirements
- At least 3 years of personal accountability for lead generation or sales pipeline numbers in a B2B context.
- Hands-on experience running SEO and paid media campaigns (Google and LinkedIn Ads) independently (not just managing agencies).
- Experience marketing B2B companies targeting buyers in the US or Europe, preferably in IT services, product engineering, or B2B SaaS companies with 100-500 employees.
- Working knowledge of HubSpot or a similar CRM platform for marketing operations.
Ideal Candidate Profile
- Experienced B2B marketer with demonstrated capability to manage and deliver qualified leads that contribute directly to pipeline and sales outcomes.
- Comfortable with hands-on execution and strategic planning, owning the entire demand generation process from SEO and paid campaigns to marketing operations and messaging.
- Able to operate in a mid-sized tech environment, with a clear grasp of AI capabilities vs demos, and skilled in translating marketing data into actionable insights for sales and leadership alignment.