Manager - Market Research
EXL (company site, opens in a new tab)5+ yrsGurugramHybridDirect career pageEst. 9–16 LPA
Posted 17h ago
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Job description
Structured overview of role & requirements
About This Role
- Drive outbound and inbound prospecting efforts targeting the Media segment within Communication, Media and Entertainment (CME) industry to generate new business opportunities.
- Conduct account and contact research, develop persona-led messaging, and execute targeted outbound sales campaigns using CRM and market intelligence tools.
- Collaborate closely with sales leadership, marketing, and cross-functional teams to refine messaging, track performance metrics, and identify industry trends impacting media accounts.
Minimum Requirements
- Bachelor’s degree or equivalent required.
- Minimum 5 years of experience in inside sales, business development, or similar role, preferably in analytics, digital operations, or digital transformation sales.
- Experience using CRM tools and market research platforms like Salesforce, ZoomInfo, or similar is required.
- Domain experience related to analytics, digital operations, or digital transformation sales operations is mandatory; media-specific experience is preferred but not mandatory.
Ideal Candidate Profile
- Demonstrated ability to translate business pain points into compelling sales narratives focused on analytics, digital operations, and transformation value propositions.
- Familiarity with media ecosystem sub-segments including TV, OTT, broadcasting, music, and radio with knowledge of their commercial priorities and go-to-market motions.
- Experience working in or closely with media, broadcasting, or adjacent B2B sectors with exposure to CRM-led sales campaigns and account-based marketing within media industry contexts.