General Manager - Marketing
ETP Group (company site, opens in a new tab)13+ yrsMumbaiOn-siteDirect career pageEst. 35–60 LPA
Posted 17h ago
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Job description
Structured overview of role & requirements
About This Role
- Own and execute full-funnel demand generation strategy focused on delivering high-quality Marketing Qualified Leads (MQLs) and optimizing cost-per-acquisition (CPA) primarily via PPC channels.
- Drive AI-driven search dominance using Answer Engine Optimization (AEO), experiment with emerging AI tools to enhance marketing efficacy and maintain competitive edge.
- Manage marketing technology stack and CRM architecture; lead SEO, PPC, and PR agencies with technical oversight to ensure ROI and operational discipline in delivery.
Minimum Requirements
- 13+ years of marketing experience with 5+ years in B2B SaaS tech marketing.
- Master’s degree in Marketing or Business from a top-tier institution.
- Strong hands-on expertise in PPC, Technical SEO, and AI-driven marketing tools (AEO/LLM citation).
- Fluent in English; location preference is Mumbai.
Ideal Candidate Profile
- An AI-native marketing leader comfortable in technical and strategic roles, blending hands-on execution with setting long-term strategy.
- Experienced in managing and auditing digital marketing agencies and marketing tech platforms directly with a data-driven approach.
- Familiar with SE Asian and Indian retail market dynamics with a global outlook and bias for measurable action.