Senior Marketing Executive, Performance Marketing
IQ-EQ (company site, opens in a new tab)HyderabadOn-siteDirect career pageEst. 10–18 LPA
Posted 2h ago
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Job description
Structured overview of role & requirements
About This Role
- Plan, execute, and optimize digital ad campaigns across LinkedIn, Google Ads, and Display platforms to meet performance goals.
- Manage campaign performance metrics (CTR, CPC, conversions) using audience segmentation, keyword research, and campaign structure optimizations.
- Ensure accurate end-to-end campaign tracking and data-driven decisions using Google Analytics 4 and Google Tag Manager, collaborating with cross-functional teams for ad creative alignment.
Minimum Requirements
- Hands-on experience with LinkedIn Campaign Manager (mandatory).
- Experience with Google Analytics and Google Tag Manager for campaign tracking and attribution.
- Work Experience Required: Not explicitly mentioned in the JD.
- Ability to work European business hours to collaborate with global teams.
Ideal Candidate Profile
- Experienced in managing performance marketing campaigns with a data-driven, analytical approach.
- Comfortable operating within a global, growth-focused organization, collaborating across functions.
- Proficient in digital advertising platforms with a strong focus on campaign measurement and optimization.