Manager, Media Strategy & Marketing Analytics
Sony Pictures Entertainment (company site, opens in a new tab)5–8 yrsMumbaiOn-siteDirect career pageEst. 12–22 LPA
Posted 15h ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end media strategy and planning for theatrical releases across multiple channels including digital, TV, OOH, print, radio, cinema, and emerging platforms.
- Lead digital and performance marketing across platforms like YouTube, Meta, Google, connected TV/OTT, with continual optimization against KPIs.
- Build measurement frameworks and use real-time data to adjust audience targeting, channel mix, creative, and spend during various release phases.
Minimum Requirements
- 5-8 years experience in media strategy, media planning, digital/performance marketing, or marketing analytics in entertainment, streaming, consumer technology, e-commerce, FMCG, telecoms, or sports.
- Bachelor's degree in marketing, business, media, commerce or related discipline, or equivalent practical experience.
- Experience managing integrated media plans and significant campaign budgets across digital and traditional channels.
- Must have the appropriate immigration permission to work and reside in India; role is based onsite in Mumbai.
Ideal Candidate Profile
- Comfortable combining audience strategy, data analysis, commercial negotiation, and creator marketing insights to drive integrated campaigns.
- Able to challenge assumptions and influence decisions using evidence and performance data, not just conventions.
- Experienced in fast-paced, deadline-driven environments managing multiple campaigns with ownership and accountability.