Performance Marketing Executive - Content (Hindi)
Lokal (company site, opens in a new tab)0–3 yrsBengaluruOn-siteDirect career pageEst. 4–8 LPA
Posted 15h ago
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Job description
Structured overview of role & requirements
About This Role
- Create and write ad copy, scripts, and hooks for multiple apps targeting Hindi-speaking users to drive installs and purchases.
- Collaborate with designers and video editors to produce numerous creative variants rapidly (80-100 per week).
- Analyze ad performance metrics (CTR, CPI, CAC) and competitor ads to iterate and scale winning ads while optimizing budget allocation.
Minimum Requirements
- Native-level proficiency in Hindi language (South Indian languages mentioned but role title specifies Hindi).
- Experience in copywriting, ad copy, or content development (including internships, freelance, social media, or personal writing).
- Basic understanding of performance marketing concepts including CTR, CPL, and CAC.
- Work Experience Required: 0 to 3 years (Freshers welcome, preference given to those wanting to work in performance marketing).
Ideal Candidate Profile
- Strong, native-level writing ability in Hindi with creative ideation skills for ad content.
- Analytical mindset to study ad performance data and competitor campaigns for continuous improvement.
- Comfort with rapid iteration, feedback, and working in a fast-paced environment producing high volume creative content.