AM - Branded Content & Education
PhonePe (company site, opens in a new tab)BengaluruOn-siteDirect career pageEst. 10–20 LPA
Posted 4h ago
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Job description
Structured overview of role & requirements
About This Role
- Develop and own video format strategies for financial content on YouTube by researching trends, audience demand, and platform algorithms.
- Craft narrative frameworks, concept briefs, and hooks ensuring high viewer retention and click-through rates for complex financial topics.
- Analyze engagement and retention data to iterate on content, focusing on rapid turnaround of trending financial video concepts.
Minimum Requirements
- Deep understanding of YouTube platform mechanics including audience retention, packaging, and thumbnail design.
- Strong curiosity or interest in finance, markets, personal finance, trading, or economics relevant to retail audiences.
- Work Experience Required: Not explicitly mentioned in the JD.
- Ability to analyze and apply audience retention and click-through rate data to content strategy.
Ideal Candidate Profile
- Strategic thinker with expertise in YouTube content strategy focused on financial topics and retail audience preferences.
- Comfortable working in ambiguous environments with rapid shifts in platform trends and content formats.
- Highly proactive individual who treats the channel as a product, consistently generating and iterating on multiple content ideas.