Marketing Technology & Data Specialist DP-005993
Caterpillar Inc. (company site, opens in a new tab)BengaluruOn-siteDirect career pageEst. 10–18 LPA
Posted 15h ago
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Job description
Structured overview of role & requirements
About This Role
- Design, build, test, deploy, and optimize customer engagement campaigns across digital channels in partnership with product engagement consultants and cross-functional teams.
- Manage marketing technology platforms including Salesforce Marketing Cloud to develop campaign workflows, audience segmentation, automated communications, and ensure data accuracy.
- Monitor campaign performance and provide actionable insights to improve customer adoption, engagement, and business outcomes while supporting ongoing enhancements.
Minimum Requirements
- Experience with digital product engagement campaigns and marketing technologies such as Salesforce Marketing Cloud.
- Knowledge of marketing data management, campaign workflows, audience segmentation, and automation tools.
- Work Experience Required: Not explicitly mentioned in the JD.
- Ability to collaborate with internal teams and external partners to deliver engagement initiatives aligned with business objectives.
Ideal Candidate Profile
- Experience promoting or driving engagement of digital products, preferably with condition monitoring is a plus.
- Background in technical marketing with an understanding of omnichannel campaign building and customer journeys.
- Experience working with field teams or dealers and ability to build strong internal relationships.