Manager - Entertainment Customer Marketing
JioStar (JioStar India Private Limited) (company site, opens in a new tab)6–8 yrsMumbaiOn-siteDirect career pageEst. 18–28 LPA
Posted 15h ago
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Job description
Structured overview of role & requirements
About This Role
- Develop and execute B2B marketing initiatives for JioStar's entertainment properties across TV and digital platforms targeting advertisers and agencies.
- Manage and optimize social media strategies, especially on LinkedIn, including organic and paid campaigns to engage marketing and advertising decision-makers.
- Lead end-to-end marketing activities including content creation, ad unit mocks, designer briefings, merchandise management, and event planning for advertisers and sponsors.
Minimum Requirements
- 6-8+ years of marketing experience, specifically in media & entertainment (TV & Digital) with B2B exposure.
- Bachelor's Degree or MBA from a reputed institute.
- Proficiency in B2B social media platforms, especially LinkedIn, including content strategy and paid campaign management.
- Experience in planning and executing multi-channel marketing campaigns targeting advertiser decision-makers.
Ideal Candidate Profile
- Experienced in media & entertainment marketing with a demonstrable track record in B2B advertiser engagement and platform promotion.
- Strong operational ownership with ability to manage multiple campaigns, deadlines, and cross-functional collaboration effectively.
- Skilled in social media analytics and campaign optimization, adept at translating business priorities into targeted marketing communication for advertiser audiences.