Field Product Marketing Manager
Keka (company site, opens in a new tab)8+ yrsHyderabadOn-siteDirect career pageEst. 18–30 LPA
Posted 15h ago
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Job description
Structured overview of role & requirements
About This Role
- Develop and maintain differentiated product positioning, messaging, and value propositions tailored to customer segments and buyer personas.
- Enable Go-To-Market (GTM) teams including Sales and Marketing with sales enablement tools such as pitches, battlecards, and customer stories to drive competitive differentiation and sales effectiveness.
- Drive GTM readiness for product launches, feature releases, events, and campaigns while measuring business impact through win rates, pipeline conversion, and product adoption.
Minimum Requirements
- 8+ years of experience in Product Marketing or Field Marketing, preferably in B2B SaaS.
- Strong understanding of B2B sales cycles, customer needs, and competitive positioning.
- Proven skills in strategic positioning, storytelling, and sales enablement content development.
- Work Experience Required: 8+ years in relevant domains as specified above.
Ideal Candidate Profile
- Experienced in cross-functional collaboration with Sales, Product, and Marketing teams to execute GTM strategies effectively.
- Skilled at translating product capabilities into differentiated value propositions supported by competitive and market intelligence.
- Results-oriented mindset with experience measuring and driving business impact through analytics and market feedback.