Digital Acquisition Lead Analyst
Citi (company site, opens in a new tab)6–10 yrsMumbaiOn-siteDirect career pageEst. 15–28 LPA
Posted 15h ago
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Job description
Structured overview of role & requirements
About This Role
- Lead development and execution of digital acquisition campaigns including strategy, media buying, and performance forecasting.
- Manage marketing budgets, agency and vendor relationships, including negotiation and contract execution for media buying.
- Optimize creative assets, messaging, and landing pages to meet KPIs and oversee quality assurance for campaign materials.
Minimum Requirements
- 6-10 years of experience in digital marketing with influence over online paid media; SEO/SEM experience is a plus.
- Bachelor’s degree required; Master’s degree preferred.
- Demonstrated ability to manage marketing budgets and vendor/agency relationships.
- Work Experience Required: 6-10 years in relevant field.
Ideal Candidate Profile
- Experienced in strategic campaign management impacting large-scale digital marketing efforts.
- Capable of driving data-driven optimization and performance reporting to meet business goals.
- Skilled in stakeholder management including influencing cross-functional teams and external partners.