Specialist- Digital & Marketing Operations
Carrier Global Corporation (company site, opens in a new tab)6–8 yrsBengaluruOn-siteDirect career pageEst. 12–20 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own and drive digital marketing strategy, focusing on website optimization, SEO (including AEO & GEO), digital campaigns, social media, and landing page conversion.
- Lead marketing operations including campaign tracking, lead management, performance reporting, and process improvements.
- Manage agency partners for SEO, website, social media, and paid media ensuring quality, effectiveness, and measurable digital marketing outcomes.
Minimum Requirements
- MBA with specialization in Marketing, Digital Marketing, or Communications.
- 6-8 years of experience in Digital Marketing, Growth Marketing, Demand Generation, or B2B Marketing roles.
- Experience in technology, SaaS, digital solutions, or related B2B environments preferred but not mandatory.
- Experience working with global stakeholders and agency partners is highly desirable.
Ideal Candidate Profile
- Strategic digital marketing professional with expertise in SEO, website management (preferably with Adobe Experience Manager), and digital campaign execution.
- Experience managing cross-functional and agency collaboration with accountability for measurable business outcomes.
- Strong analytical skills to translate business objectives into digital marketing strategies and optimize campaigns for growth and lead generation.