Digital and Growth Marketing Manager – South Asia
Educational Testing Service (ETS) (company site, opens in a new tab)6+ yrsDelhi NCROn-siteDirect career pageEst. 12–20 LPA
Posted 22h ago
Reach people at Educational Testing Service (ETS)
People at this company you can reach
Log in to see who works here
Create a free account or log in to see the people at Educational Testing Service (ETS) you could write to:
- Recruiters & HR
- People in this function
- Work addresses
Your match
Against your primary resume
Log in to see your match score
Create a free account or log in to unlock your CV match score across:
- Role fit
- Experience
- Industry relevance
Protocol Intelligence
How competitive this role is
Competition
Background fit
Strictness
Log in to see why each signal reads the way it does.
Job description
Structured overview of role & requirements
About This Role
- Drive demand conversion, lead generation, test registrations, and funnel performance for India and Rest of South Asia.
- Plan, execute, and optimize multi-channel digital campaigns across Google Search, Display, YouTube, and Meta to improve CAC, CPL, and ROAS.
- Own CRM operations, lifecycle marketing, attribution tracking, analytics, dashboards, and partner performance management to meet business growth targets.
Minimum Requirements
- 6+ years of experience in digital growth marketing, performance marketing, or acquisition marketing.
- Degree in Marketing, Business, Communications, or related field; MBA preferred.
- Experience managing multi-channel campaigns across Google and Meta platforms.
- Hands-on experience with CRM platforms such as HubSpot or similar; strong analytical and attribution skills required.
Ideal Candidate Profile
- Experienced in full funnel digital marketing with hands-on campaign management and optimization across multiple South Asia markets.
- Able to integrate data-driven insights and attribution analytics to improve funnel metrics from lead to registration.
- Capable of cross-functional collaboration with marketing, sales, global teams, and technology partners for execution and campaign performance improvements.