Marketing Operations Manager
Information Security Media Group (company site, opens in a new tab)5–7 yrsMumbaiOn-siteDirect career pageEst. 12–20 LPA
Posted 22h ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end marketing operations strategy, governance, and campaign execution for global initiatives including eNews, email campaigns, webinars, and events.
- Build, maintain, optimize, and troubleshoot programs in Adobe Marketo Engage with responsibility for targeting, QA, and campaign performance analysis.
- Lead and develop a lean marketing operations team, driving improvements from requirements through implementation and measurement while collaborating cross-functionally with Marketing, Editorial, Events, and IT.
Minimum Requirements
- 5–7 years of relevant Marketing Operations or marketing automation experience, or equivalent technical depth and leadership demonstrated.
- Strong hands-on expertise in Adobe Marketo Engage including Smart Campaigns, Smart Lists, email automation, audience segmentation, and landing pages.
- Experience supporting B2B enterprise marketing campaigns such as email, webinars, events, and automated workflows.
- Work Experience Required: 5–7 years in Marketing Operations or marketing automation. Notice period: Not explicitly mentioned in the JD.
Ideal Candidate Profile
- Experienced in combining strategic planning with hands-on marketing automation execution in a B2B enterprise environment.
- Skilled in independently designing and implementing scalable solutions and process improvements that yield measurable operational benefits.
- Effective in managing a small team with daily direction, coaching, and knowledge sharing while collaborating cross-functionally to deliver integrated marketing campaigns.