Brand Marketing Manager
Womennovator (company site, opens in a new tab)5+ yrsDelhi NCROn-siteDirect career pageEst. 8–12 LPA
Posted 16h ago
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Job description
Structured overview of role & requirements
About This Role
- Lead development and execution of brand marketing strategies across multiple channels including TV, Radio, Digital, Print, and Paid Social to meet brand targets.
- Manage media campaigns end-to-end, oversee production budgets, supervise junior staff and external agencies, ensuring brand integrity and operational efficiency.
- Analyze campaign performance, prepare reports for management, and implement real-time adjustments to optimize marketing impact and budget adherence.
Minimum Requirements
- MBA or Master's Degree in Marketing from an accredited university, verified prior to start.
- Minimum 5 years of combined experience in brand management or integrated marketing.
- At least 3 years of people leadership experience.
- Proficiency in MS Word, PowerPoint, and Excel.
Ideal Candidate Profile
- Experienced in strategic brand positioning and managing multi-channel marketing campaigns including paid social media advertising.
- Demonstrated ability to lead teams and coordinate with multiple external partners and internal departments for integrated branding efforts.
- Comfortable with analytical roles involving budget tracking, performance reporting, and optimizing marketing campaigns based on data.