Looking For Performance Marketing Executive
Digi Interface1–5 yrsMumbaiOn-siteDirect career pageEst. 3–8 LPA
Posted 14h ago
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Job description
Structured overview of role & requirements
About This Role
- Plan, execute, manage, and optimize paid digital advertising campaigns across Google Ads, Meta Ads, and other platforms to generate high-quality leads and drive business growth.
- Monitor key campaign metrics such as CPL, CPA, CTR, CPC, ROAS, and conversion rates to maximize ROI and reduce customer acquisition costs.
- Set up conversion tracking using tools like Google Tag Manager, Google Analytics 4, Meta Pixel, and Conversion APIs; analyze data and prepare regular performance reports.
Minimum Requirements
- 1–5 years of hands-on experience in performance marketing or paid advertising.
- Strong expertise in Google Ads and Meta Ads Manager.
- Good understanding of Google Analytics 4, Google Tag Manager, Meta Pixel, and Conversion API event tracking.
- Work Experience Required: 1–5 years in performance marketing or paid advertising.
Ideal Candidate Profile
- Proven ability to manage multiple campaigns and advertising budgets with measurable results in lead generation and conversion optimization.
- Experience with lead generation campaigns and conversion funnels specifically in digital marketing for software, IT services, SaaS, or B2B sectors is a plus.
- Comfortable using data-driven approaches including A/B testing and analytics platforms to continuously optimize campaign performance.