Regional Marketing Manager
Keka (company site, opens in a new tab)6–9 yrsBengaluruOn-siteDirect career pageEst. 12–20 LPA
Posted 10h ago
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Job description
Structured overview of role & requirements
About This Role
- Own and execute regional demand generation campaigns across digital, outbound, and event channels to drive qualified sales pipeline (SALs/SQLs).
- Lead regional event strategy including roundtables, CXO dinners, flagship events, and sponsorships to support pipeline growth.
- Support customer marketing initiatives focused on engagement, retention, upsell, and advocacy via targeted lifecycle campaigns and testimonial/case study programs.
Minimum Requirements
- 6-9 years of experience in B2B SaaS or mid-market/enterprise marketing.
- Proven expertise in demand generation and lifecycle/customer marketing.
- Hands-on experience with CRM and marketing automation tools such as HubSpot, Marketo, or Salesforce.
- Location requirement: Hyderabad or Bangalore (on-site).
Ideal Candidate Profile
- Operates with a strong execution focus and is comfortable managing cross-functional collaboration with Sales, SDR, CX, and Farming teams.
- Experienced in data-driven marketing with emphasis on funnel metrics, attribution, and ROI to optimize campaigns.
- Skilled in developing customer advocacy engines and driving upsell/cross-sell through well-crafted customer marketing strategies.