Content, Platform and Audience Development Manager
The Economist Group (company site, opens in a new tab)GurugramOn-siteDirect career pageEst. 12–20 LPA
Posted 2h ago
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Job description
Structured overview of role & requirements
About This Role
- Develop and execute content marketing strategies using real-time audience and platform insights to increase engagement and brand consideration.
- Collaborate with internal and external stakeholders to create, distribute, and optimize diverse content types across platforms tailored to audience segments.
- Manage budget allocation and implement strategic amplification plans aligned with key global events and Economist Impact initiatives.
Minimum Requirements
- Work Experience Required: Previous experience creating content-led marketing strategies preferred.
- Strong verbal and written communication skills; ability to write compelling copy.
- Ability to leverage analytics and data to inform content development and platform optimization.
- Must be able to work hybrid with at least 3+ days office attendance (location: Not explicitly mentioned).
Ideal Candidate Profile
- Experienced in content marketing within media or B2B environments serving business executives using policy research and thought leadership.
- Skilled in managing multiple stakeholders and projects with a proactive, self-motivated operating style.
- Data-informed decision maker able to tailor content strategies for different audience segments and platforms to maximize impact.