Data Scientist, Marketing Analytics
Ford Motor Company (company site, opens in a new tab)5+ yrsChennaiOn-siteDirect career pageEst. 18–30 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Design and own measurement frameworks for CRM and performance media campaigns, focusing on incrementality, holdouts, and lift measurement.
- Build causal inference models and A/B/n test designs to quantify marketing campaign impact and support forecasting and target setting.
- Collaborate with agencies and internal teams to ensure data quality, consistent measurement taxonomy, and translate complex analysis into actionable recommendations.
Minimum Requirements
- 5+ years of applied data science experience, with emphasis on CRM marketing and/or performance media analytics.
- Experience with media platform data (Google Ads, Search Ads 360, Meta, DV360) combined with internal customer and sales data.
- Proficiency in SQL and Python or R, with strong statistical expertise in experimental design, causal inference, predictive modeling, and time-series analysis.
- Bachelor's degree in a quantitative field; advanced degree preferred.
Ideal Candidate Profile
- Experienced in end-to-end marketing analytics involving CRM and paid media data integration for optimization.
- Skilled in statistical methods and experimental design to drive measurable marketing impact.
- Comfortable leveraging AI/ML tools (such as LLMs, auto-ML) to automate workflows and accelerate analytics delivery.