Data Scientist, Marketing Analytics
Ford Motor Company (company site, opens in a new tab)5+ yrsChennaiOn-siteDirect career pageEst. 20–32 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Design and own measurement frameworks for CRM and performance media campaigns, focusing on incrementality, holdouts, and lift measurement.
- Build causal inference models and A/B/n test designs to quantify campaign impact and support performance forecasting and target setting.
- Partner with agencies and data teams to ensure data quality and consistent measurement while translating analyses into actionable insights for non-technical stakeholders.
Minimum Requirements
- 5+ years of applied data science experience with focus on CRM marketing and/or performance media analytics.
- Experience with media platform data (Google Ads, Search Ads 360, Meta, DV360, etc.) and internal customer/sales data integration for optimization.
- Strong skills in experimental design, causal inference, predictive modeling, time-series, and fluency in SQL and Python/R.
- Bachelor's degree in quantitative field is mandatory; advanced degree preferred.
Ideal Candidate Profile
- Experienced in combining media platform data with CRM metrics (engagement, churn, LTV) to deliver holistic marketing performance views.
- Capable of cross-team collaboration including MMM, media buying, and CRM to connect data points and optimize campaigns.
- Proficient with emerging AI/ML tools (e.g., LLMs, auto-ML) to automate workflows and enhance analytics efficiency.