Marketing Manager – Marketing Automation
Qualcomm Incorporated (company site, opens in a new tab)5+ yrsHyderabadOn-siteDirect career pageEst. 18–28 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end execution and optimization of Marketo campaigns including email, nurtures, webinars, and event-driven campaigns.
- Design, maintain, and enhance custom workflows, third-party integrations, and Marketo-Salesforce sync to support scalable marketing automation.
- Manage lead enrichment, scoring, routing, data hygiene, consent management, and collaborate cross-functionally to align automation with revenue goals.
Minimum Requirements
- 5+ years of hands-on experience with Marketo including integrations and expert-level proficiency (Marketo Certified Expert preferred).
- Strong knowledge of Salesforce (SFDC) and experience maintaining Marketo–SFDC integration.
- Experience with lead enrichment, nurture programs, data hygiene, consent management, and third-party integrations.
- Bachelor's degree with 3+ years related experience OR Associate's degree with 5+ years OR High school diploma with 7+ years in Communications, Marketing, or related field.
Ideal Candidate Profile
- Experienced in managing complex B2B marketing automation and sales technology integrations at scale.
- Operates effectively at the intersection of marketing and sales operations with cross-functional collaboration experience.
- Strong practical knowledge of campaign performance optimization and applying AI-driven marketing techniques.