Brand & Performance Copywriter - Meta-Ads
Habuild Healthtech Private Limited (company site, opens in a new tab)3+ yrsGurugramOn-siteDirect career pageEst. 6–10 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Create and optimize Meta ad video scripts, copy, headlines, and CTAs focused on driving conversions in performance marketing.
- Develop brand storytelling, social media content, and campaign concepts maintaining a consistent brand voice.
- Collaborate with cross-functional teams to test creatives, analyze performance metrics, and refine messaging based on audience insights and campaign results.
Minimum Requirements
- Minimum 3 years of experience in copywriting, brand communication, performance marketing creatives, and video scriptwriting.
- Hands-on experience writing paid ad scripts and copy specifically for Meta Ads.
- Location requirement: On-site in Gurgaon.
- Work Experience Required: Minimum 3 years.
Ideal Candidate Profile
- Demonstrated ability to balance brand storytelling with direct-response, conversion-focused copywriting.
- Experienced in audience research and segmentation, particularly targeting consumers aged 40+.
- Skilled in analyzing performance marketing metrics (CTR, CPC, CPA, ROAS) to inform creative development and testing.