Senior Creative Copywriter
Valerie Group (company site, opens in a new tab)5–7 yrsRemoteDirect career pageEst. 10–20 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Develop and execute original and distinctive brand storytelling and messaging frameworks for Valerie's portfolio of consumer and eCommerce brands.
- Create copy across campaigns, social content, performance ads, website, and CRM targeting multiple brands and international markets.
- Collaborate with Creative Directors, Designers, Brand Growth Pods, and Digital teams to align creative output with commercial objectives and brand identity.
Minimum Requirements
- 5–7+ years of experience in creative copywriting within advertising, branding, agencies, or consumer businesses.
- Exceptional portfolio demonstrating original thinking, versatility, and strong writing skills in English.
- Strong cultural understanding of English-speaking markets (US, UK, Australia) with experience in brand narratives, tone-of-voice, messaging frameworks, and campaign concepts.
- Experience writing for multiple platforms including social, paid ads, websites, eCommerce, and CRM with knowledge of SEO, CRO, and performance-led messaging.
Ideal Candidate Profile
- Strategic creative thinker who transforms consumer insights and brand strategy into compelling and culturally relevant stories and campaigns.
- Experienced managing multiple brands and briefs simultaneously without compromising quality or originality.
- Skilled collaborator who clearly communicates creative choices and integrates feedback while balancing brand-building with commercial outcomes.