Digital Marketing/SEO Analyst
Katalyst HealthCares & Life Sciences (company site, opens in a new tab)2–5 yrsGunturHybridDirect career pageEst. 3.5–6 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Plan, execute, and optimize organic search strategies including on-page, technical, and off-page SEO to improve search visibility and organic traffic.
- Manage web analytics and tracking systems (GA4, GSC, GTM), build automated dashboards, and generate actionable insights on traffic and conversions for leadership.
- Support multi-channel digital marketing through coordination with paid media, running A/B tests for CRO, and conducting competitor analysis to identify market opportunities.
Minimum Requirements
- 2 to 5 years experience managing SEO and web analytics in-house or in a digital agency.
- Hands-on proficiency with SEO auditing tools such as Screaming Frog, Ahrefs, SEMrush, or Moz.
- Expertise in Google Analytics 4, Google Search Console, and Google Tag Manager configuration and data tracking.
- Basic functional knowledge of HTML, CSS, and JavaScript affecting SEO and rendering.
Ideal Candidate Profile
- Experienced in both technical SEO and analytical performance reporting within dynamic or fast-paced environments.
- Strong operational focus on using data-driven insights to improve organic search results and conversion metrics.
- Capable of collaborating cross-functionally with content, development, and paid media teams to align SEO with overall marketing goals.