Manager, Marketing Analytics (Multi-Touch Attribution)
KMK Consulting, Inc. (company site, opens in a new tab)6+ yrsOn-siteDirect career pageEst. 12–20 LPA
Posted 19h ago
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Job description
Structured overview of role & requirements
About This Role
- Lead end-to-end Multi-Touch Attribution projects for pharma and biotech clients, including data integration, methodology design, stakeholder communication, and budget reallocation guidance.
- Manage and develop a small team of consultants and analysts, overseeing workload, performance, and career development.
- Serve as a trusted advisor to brand, commercial operations, and marketing leaders by translating complex analytics into clear, actionable business recommendations.
Minimum Requirements
- 6+ years in marketing analytics or data science, with at least 3 years in pharma, healthcare, or life sciences.
- Strong proficiency in SQL plus Python or R; experience with cloud data platforms like Snowflake, Databricks, or BigQuery.
- Experience designing and delivering Multi-Touch Attribution or equivalent customer-journey analytics.
- Bachelor's degree in quantitative or business discipline; advanced degree preferred.
Ideal Candidate Profile
- Experienced in pharma commercial data sources (IQVIA, Symphony, Veeva CRM) and promotional channel structures with strong statistical modeling and causal inference skills.
- Demonstrated ability to influence senior client stakeholders and balance methodological rigor with practical client needs.
- Experienced team leader or mentor in a client-service context with consulting/vendor or agency background preferred.