Marketing Analyst
Publicis Groupe (company site, opens in a new tab)4+ yrsBengaluruOn-siteDirect career pageEst. 8–14 LPA
Posted 19h ago
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Job description
Structured overview of role & requirements
About This Role
- Manage and refresh recurring campaign performance reports and dashboards primarily using Salesforce data.
- Analyze campaign and audience data to identify trends, anomalies, and actionable insights for marketing optimization.
- Support lead tracking, attribution, ROI measurement, and maintain comprehensive reporting documentation across marketing campaigns.
Minimum Requirements
- Minimum 4 years of experience in analytics, reporting, marketing operations, business intelligence, or related field.
- Working knowledge of Salesforce CRM reporting and dashboards preferred.
- Proficiency in Excel and PowerPoint required; exposure to Tableau, Power BI, or Salesforce Analytics is a plus.
- Basic understanding of digital marketing metrics and campaign measurement.
Ideal Candidate Profile
- Experienced in managing structured datasets and recurring marketing reports with strong attention to detail and analytical rigor.
- Comfortable collaborating across Marketing, Sales, IT, and analytics teams to fulfill reporting requirements and translate data into stakeholder presentations.
- Strong written and verbal communication skills to clearly convey findings and recommendations derived from marketing analytics.