Digital Marketing Manager
Alpha Dezine (company site, opens in a new tab)6–8 yrsVadodaraOn-siteDirect career pageEst. 6–12 LPA
Posted 19h ago
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Job description
Structured overview of role & requirements
About This Role
- Develop, implement, and manage daily digital marketing operations including SEO/SEM, social media, email, and content marketing campaigns.
- Leverage AI marketing tools to optimize content creation, personalize customer journeys, and streamline workflows.
- Track and report campaign performance (ROI, KPIs) using analytics tools to generate high-quality leads for the sales team.
Minimum Requirements
- 6 to 8 years of proven digital marketing experience, preferably in B2B, tech, or agency environments.
- Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s degree required as per eligibility criteria.
- Proficiency with SEO/SEM, Google Analytics, Google Ads, Meta Business Suite, email marketing platforms, and hands-on experience with generative AI marketing tools.
- On-site work location: Vadodara.
Ideal Candidate Profile
- Experience working under the guidance of senior marketing management in executing comprehensive digital marketing strategies.
- Strong analytical skills with a focus on data-driven decision making to optimize marketing ROI and lead generation.
- Familiarity with using AI-driven tools integrated within marketing campaigns to drive efficiency and personalized customer engagement.