AI Data Scientist – Marketing Analytics
Ford Motor Company (company site, opens in a new tab)5+ yrsBengaluruOn-siteDirect career pageEst. 20–40 LPA
Posted 19h ago
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Job description
Structured overview of role & requirements
About This Role
- Lead design, development, validation, and deployment of statistical and ML models for Marketing Mix Modeling, Multi-Touch Attribution, and audience analytics.
- Build and refine MTA models and audience analytics models using first-party data from CRM, CDP, web analytics, and transaction systems.
- Translate model outputs into actionable insights and dashboards for marketing and media stakeholders to influence business decisions.
Minimum Requirements
- Bachelor's or master's degree in Data Science, Statistics, Mathematics, Computer Science, Economics, or a related quantitative field.
- 5+ years of experience in Data Science, Marketing Analytics, or related fields with hands-on experience in statistical/ML models.
- Technical skills: Python (pandas, scikit-learn, statsmodels; PyMC/Stan or open-source MMM libraries preferred), SQL, statistical modeling (regression, time series, Bayesian), machine learning (classification, clustering, forecasting, optimization).
- Experience with cloud platforms (AWS, Azure, or GCP preferred), and data visualization/BI tools (Looker, Power BI, Tableau).
Ideal Candidate Profile
- Experienced in end-to-end marketing analytics with strong capability in advanced statistical and machine learning modeling specific to marketing domains.
- Comfortable working with diverse first-party marketing data and communicating complex model results to non-technical marketing and media stakeholders.
- Proficient in Python and SQL with hands-on experience on cloud platforms and data visualization tools, enabling operational ownership of data engineering collaboration and model deployment.