Manager - Branding
Meesho Limited (company site, opens in a new tab)4+ yrsBengaluruOn-siteDirect career pageEst. 15–30 LPA
Posted 5d ago
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Job description
Structured overview of role & requirements
About This Role
- Own Meesho's brand strategy end to end by deriving user insights and leading campaigns across TV, digital, and influencers.
- Manage large-scale branding campaigns from conception to measurement, impacting user growth and retention metrics.
- Lead and develop the branding pod team, coordinate cross-functional stakeholders, and prioritize execution in a fast-paced environment.
Minimum Requirements
- MBA from a top-tier institute (IIM, ISB or equivalent) or specialist branding background (e.g., MICA).
- 4+ years of hands-on experience in brand management or consumer marketing, preferably FMCG or e-commerce.
- Direct prior branding experience including building brand strategy and campaign briefs.
- Experience owning significant brand campaigns across TV, digital, and/or influencers with measurable impact.
Ideal Candidate Profile
- Operates with a strategic and hands-on approach, combining first-hand consumer interaction with practical campaign leadership.
- Experienced in tailoring brand communication for diverse consumer cohorts across regional and demographic segments.
- Comfortable managing teams and multiple stakeholders including senior leadership and external agencies to drive brand equity and user growth.