Senior Product Marketing Specialist
Zafin (company site, opens in a new tab)4+ yrsChennaiOn-siteDirect career pageEst. 10–18 LPA
Posted 3h ago
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Job description
Structured overview of role & requirements
About This Role
- Own product marketing streams for assigned platforms, solutions, and strategic initiatives translating market and product insights into messaging and go-to-market plans.
- Drive product launches and go-to-market initiatives end-to-end, coordinating with Product, Sales, Pre-Sales, and Marketing teams to deliver measurable market impact.
- Develop and maintain differentiated product positioning, customer narratives, and AI-enabled workflows that enhance productivity and execution quality.
Minimum Requirements
- 4–6+ years of experience in B2B SaaS Product Marketing or enterprise software marketing with core product marketing responsibilities.
- Bachelor’s degree in Marketing, Business, or related field, or equivalent professional experience.
- Work location: Chennai, India; hybrid role requiring 2-3 days per week onsite at Chennai office.
- Strong proficiency in developing product positioning, messaging, go-to-market plans, and use of AI tools (e.g., Microsoft Copilot) for Product Marketing tasks.
Ideal Candidate Profile
- Experienced B2B SaaS product marketer comfortable translating complex technical details into clear, outcome-focused messaging suited for regulated enterprise environments.
- Able to manage multiple cross-functional stakeholders and align marketing initiatives with commercial and product priorities in fast-moving settings.
- Familiar with applying AI in workflows and processes to improve team productivity and quality of outputs; demonstrates data-driven decision-making and strategic marketing execution.