Specialist - Marketing Operations & Effectiveness 4A
Genpact (company site, opens in a new tab)MumbaiHybridDirect career pageEst. 8–14 LPA
Posted 13h ago
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Job description
Structured overview of role & requirements
About This Role
- Own the development and execution of multi-channel digital marketing campaigns to drive traffic and engagement.
- Monitor, analyze, and report key performance metrics to optimize campaign effectiveness and ROI.
- Manage social media platforms and collaborate cross-functionally to align marketing strategies with business objectives.
Minimum Requirements
- Bachelor's degree in Business Administration, Communication, Marketing, or Sales (or Master's in Marketing).
- Experience with Customer Analytics, CRM, Data Analysis, KPI Dashboards, Lead Management, Market Analytics, Microsoft Excel Automation, Power BI, and Salesforce.
- Proficient English language skills (C2 level).
- Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
- Experienced in marketing operations with strong analytical skills to optimize campaign effectiveness.
- Comfortable working in hybrid, evening shift roles focused on digital marketing technology and data-driven decision making.
- Able to coordinate with cross-functional teams to ensure marketing strategies support overall business goals.