Creative Data Strategist (Associate Managing Consultant(-1
Mastercard (company site, opens in a new tab)8+ yrsGurugramOn-siteDirect career pageEst. 25–40 LPA
Posted 9h ago
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Job description
Structured overview of role & requirements
About This Role
- Turn complex data, research, and customer intelligence into actionable insights that drive creative strategies and effective campaigns.
- Support regional ACD Strategy teams worldwide with data-driven analysis, audience intelligence, and market insights across client engagements.
- Present insights and strategic recommendations clearly to internal teams and clients; contribute to developing strategic briefs, audience strategies, and campaign recommendations.
Minimum Requirements
- 8+ years of experience in data strategy, consumer insights, or marketing analytics preferably within advertising agencies, ideally full-service network agencies.
- Bachelor's degree required; postgraduate qualifications in data, analytics, mathematics, statistics, or related disciplines are a plus.
- Proficiency with consumer and audience intelligence platforms (e.g., YouGov, GWI, TGI) and data visualization/analytics tools (e.g., Power BI, Tableau, Looker).
- Professional proficiency in English; open to occasional travel as required.
Ideal Candidate Profile
- Experienced in transforming complex quantitative and qualitative data into clear, actionable narratives that shape brand and marketing strategies.
- Strong stakeholder management and consulting skills, capable of collaborating with strategy, creative, and client teams in fast-paced environments.
- Experienced working closely with multi-disciplinary teams to develop insight-led campaigns and engagement programs using audience and market intelligence.