Senior Executive/ Assistant Manager - Product Marketing
Anton Paar (company site, opens in a new tab)8+ yrsGurugramOn-siteDirect career pageEst. 12–20 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Define and drive overall marketing strategy for the company’s product portfolio with measurable business impact.
- Plan, execute, and monitor integrated B2B marketing campaigns across digital and offline channels including product launches, webinars, and trade shows.
- Analyze marketing and sales data to generate actionable insights, track key KPIs, and optimize campaign performance.
Minimum Requirements
- Bachelor’s degree in Marketing, Business, or related field; MBA in Marketing/Business preferred.
- Minimum 8 years of marketing experience, preferably in B2B product marketing or marketing communications.
- Advanced proficiency in Microsoft Excel and hands-on experience with CRM systems like Salesforce, Microsoft Dynamics, HubSpot, or Zoho.
- Experience executing integrated online and offline B2B marketing campaigns including LinkedIn, Email Marketing, WhatsApp Business, Google Ads, and SEA.
Ideal Candidate Profile
- Experienced in managing multiple B2B product marketing campaigns simultaneously with strong project and stakeholder management skills.
- Skilled in leveraging data analytics and marketing frameworks such as 7Ps and Account-Based Marketing to inform marketing decisions.
- Comfortable collaborating cross-functionally with sales, product, agencies, and vendors in a B2B technology-driven environment.