Marketing Operations Specialist
Redwood Software (company site, opens in a new tab)2–4 yrsHyderabadOn-siteDirect career pageEst. 6–11 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end campaign execution and QA within Marketo, including program templates, emails, landing pages, and forms with proper attribution setup.
- Manage marketing technologies and integrations (Marketo, Salesforce, Leandata, Outreach), supporting operational workflows and troubleshooting technical issues.
- Support lead lifecycle processes from acquisition to sales development handoff, ensuring data quality, routing accuracy, and cross-team operational alignment.
Minimum Requirements
- 2–4+ years in marketing operations, preferably in B2B SaaS.
- Strong hands-on experience with Marketo including program setup, cloning frameworks, tokens, and troubleshooting.
- Working knowledge of Salesforce CRM objects and integration concepts.
- Experience supporting Sales Development/SDR teams in lead management and routing.
Ideal Candidate Profile
- Experienced in managing marketing automation in complex SaaS environments with strong operational discipline.
- Capability to bridge technical marketing systems and non-technical stakeholders by translating operational processes effectively.
- Demonstrated ability to maintain data hygiene while managing multi-step lead lifecycle workflows and attribution models.