Senior Video Content Creator & Content Strategist-Matrimony
Lokal (company site, opens in a new tab)2–4 yrsBengaluruOn-siteDirect career pageEst. 6–12 LPA
Posted 20h ago
Your match
Against your primary resume
Log in to see your match score
Create a free account or log in to unlock your CV match score across:
- Role fit
- Experience
- Industry relevance
Reach people at Lokal
People at this company you can reach
Log in to see who works here
Create a free account or log in to see the people at Lokal you could write to:
- Recruiters & HR
- People in this function
- Work addresses
Protocol Intelligence
How competitive this role is
Competition
Background fit
Strictness
Log in to see why each signal reads the way it does.
Job description
Structured overview of role & requirements
About This Role
- Lead creative ideation, scriptwriting, and production of high-converting UGC videos, product explainers, and video ads for Lokal Matrimony.
- Develop and optimize multiple creative variations and hooks for Meta and Google/YouTube ads targeting diverse audiences to drive engagement and app installs.
- Analyze campaign metrics (CTR, CPC, CPA, conversions) and collaborate with marketing teams to improve creative performance and content effectiveness.
Minimum Requirements
- 2–4 years of experience in video content creation, creative strategy, scriptwriting, or performance marketing creatives.
- Proven experience developing video creatives for Meta and Google/YouTube Ads.
- Strong Hindi and English communication and scriptwriting skills; knowledge of Kannada or other regional languages is advantageous.
- Bachelor’s degree in Marketing, Communications, Media, Journalism, Business, or related field preferred but not mandatory.
Ideal Candidate Profile
- Comfortable leading on-camera content creation and independently developing creator-led video concepts and scripts.
- Skilled in balancing engaging storytelling with performance marketing objectives and using data-driven insights to optimize creative campaigns.
- Experience with consumer apps, D2C brands, digital marketing, or performance marketing teams preferred, with interest in matrimony platforms and audience-focused storytelling.