Marketing Manager - CM&E
Merck KGaA (company site, opens in a new tab)MumbaiOn-siteDirect career pageEst. 12–22 LPA
Posted 16h ago
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Job description
Structured overview of role & requirements
About This Role
- Lead marketing function for EGM division by developing and executing strategies for sustainable business growth, market share expansion, brand leadership, and profitability across assigned portfolio.
- Translate business strategy into brand strategy, focusing on scientific differentiation, customer engagement, and field force effectiveness.
- Manage annual operating plan, identify growth opportunities, conduct market research, oversee marketing budget and financial controls, and engage with senior leadership through strategic reviews and investment proposals.
Minimum Requirements
- Good understanding of pharmaceutical market landscape, especially cardiovascular therapy.
- Experience in brand strategy development and portfolio management in pharma sector: Not explicitly mentioned in the JD (implied but not explicit).
- Ability to engage and build network with key thought leaders (KOLs) and sales teams.
- Work Experience Required: Not explicitly mentioned in the JD
Ideal Candidate Profile
- Strategic marketer with proven ability to align brand and business strategies for measurable growth in pharmaceutical or healthcare sectors.
- Experienced in leading teams, managing budgets, and driving cross-functional collaboration for complex marketing initiatives.
- Analytical and resourceful thinker with strong communication, negotiation, and influencing skills, capable of handling diverse stakeholder engagements including KOLs and senior management.