Performance Marketing Executive
Drishti IAS (company site, opens in a new tab)1–3 yrsNoidaOn-siteDirect career pageEst. 4–7 LPA
Posted 16h ago
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Job description
Structured overview of role & requirements
About This Role
- Plan, execute, and optimize paid campaigns on Google, Meta, and YouTube to maximize ROI and achieve CPA, CPL, and ROAS targets.
- Own lead generation and admissions funnel optimization focusing on cost-effective lead volume, lead quality, and improved lead-to-enrollment conversions.
- Collaborate with tech and design teams to optimize landing pages and leverage data analytics for continuous campaign improvement and geographic expansion in Tier 2 and Tier 3 markets.
Minimum Requirements
- 1-3 years of experience in performance marketing, preferably in EdTech, Test Prep, or lead generation.
- Graduate degree required; Master's degree or relevant digital marketing certifications preferred.
- Hands-on experience with Google Ads, Meta Ads, YouTube Ads, Google Analytics, and conversion tracking setup.
- Work Experience Required: 1-3 years; Notice period: Not explicitly mentioned in the JD.
Ideal Candidate Profile
- Experienced in managing end-to-end digital performance marketing with a strong focus on data-driven decision-making and CRO.
- Familiar with EdTech or related lead generation funnels, capable of optimizing multi-channel campaigns for scalable revenue growth.
- Skilled in cross-functional collaboration for landing page optimization and managing campaign budgets efficiently while maintaining ROI.