Manager- Account Based Marketing (ABM)
OneMetric (company site, opens in a new tab)5–7 yrsGurugramOn-siteDirect career pageEst. 12–18 LPA
Posted 16h ago
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Job description
Structured overview of role & requirements
About This Role
- Transform US-based mid-market and enterprise clients' ABM programs from traditional to technology-led strategies focused on better targeting, personalisation, and pipeline growth.
- Plan, build, and execute integrated multi-channel ABM campaigns including email, LinkedIn, paid media, and websites.
- Leverage platforms like HubSpot, Clay, Demandbase, and 6sense for campaign execution, performance tracking, and continuous optimisation.
Minimum Requirements
- 5–7 years of B2B marketing experience with strong hands-on Account-Based Marketing expertise.
- Proven experience executing integrated multi-channel ABM campaigns targeted at mid-market or enterprise audiences.
- Hands-on experience with HubSpot is mandatory; familiarity with Clay, Demandbase, 6sense, Influ2, and Contact-Level platforms is required.
- Work Experience Required: 5–7 years in B2B marketing focused on ABM.
Ideal Candidate Profile
- Experienced in modern ABM strategies involving technology, automation, and intent data platforms beyond traditional methods.
- Strong in campaign ideation and skilled at translating business objectives into personalised marketing programs using data-driven approaches.
- Able to collaborate cross-functionally with content, design, sales teams to deliver coordinated campaigns serving US-based clients.