Sr. Analyst, US Customer Engagement Measurement & Insights
Bristol Myers Squibb (company site, opens in a new tab)3–5 yrsHyderabadOn-siteDirect career pageEst. 10–18 LPA
Posted 9h ago
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Job description
Structured overview of role & requirements
About This Role
- Independently deliver measurement analyses of omnichannel customer engagement effectiveness, applying advanced AI/ML techniques to identify patterns and optimize campaigns.
- Support design and execution of AI-informed test-and-learn strategies and advanced attribution methods to measure incremental impact of engagement activities.
- Partner with cross-functional US Commercial teams to develop measurement frameworks, communicate insights clearly, and maintain AI-enabled datasets and dashboards for campaign analytics.
Minimum Requirements
- Bachelor's degree required; advanced degree preferred in relevant analytical or scientific fields (e.g., data science, statistics, life sciences).
- 3–5 years professional experience in advanced analytics, digital or marketing analytics, omnichannel engagement measurement, or related roles.
- Proficiency in Python or R, strong SQL skills, and experience with cloud-based analytics tools preferred.
- Experience with attribution techniques (multi-touch attribution, causal inference) and working with pharma/healthcare commercial data preferred.
Ideal Candidate Profile
- Experienced in end-to-end analytics delivery within AI-driven commercial or pharmaceutical/biotech environments focused on omnichannel measurement.
- Able to manage multiple analytical workstreams, mentor junior analysts, and produce reproducible, well-documented outputs aligned with data governance.
- Strong communicator capable of translating complex analytics into actionable business insights for varied stakeholders in matrixed environments.