Sr. Analyst, US Customer Engagement Measurement & Insights
Bristol Myers Squibb (company site, opens in a new tab)3–5 yrsHyderabadOn-siteDirect career pageEst. 10–18 LPA
Posted 9h ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end measurement and analysis of omnichannel customer engagement effectiveness, covering field, CRM, paid media, digital, and third-party channels.
- Apply advanced statistical and AI/ML techniques including attribution models to evaluate incremental impact and optimize campaign performance across multiple channels.
- Partner with US Commercial and cross-functional teams to design measurement frameworks, develop KPI dashboards, communicate insights, and support data-driven decision-making.
Minimum Requirements
- Bachelor’s degree required; advanced degree preferred in data science, analytics, statistics, mathematics, economics, life sciences, computer science, or engineering.
- 3–5 years professional experience in advanced analytics, marketing analytics, or omnichannel engagement measurement, preferably in AI-driven commercial or pharma/healthcare environments.
- Proficiency in Python or R and strong SQL skills for analytical modeling and data extraction; experience with cloud-based analytics platforms preferred.
- Experience with omnichannel customer data and marketing platforms such as Veeva CRM, Salesforce Marketing Cloud, Adobe Campaign, or similar preferred.
Ideal Candidate Profile
- Experienced in handling complex, multi-channel marketing measurement projects with strong operational ownership from problem framing to insight delivery.
- Skilled at applying advanced analytics and attribution methods (multi-touch attribution, causal inference, uplift modeling) to improve engagement effectiveness.
- Effective communicator capable of translating technical methodologies into clear business insights and collaborating within matrixed, cross-functional commercial teams.