AM - Branded Content & Education
PhonePe (company site, opens in a new tab)BengaluruOn-siteDirect career pageEst. 10–18 LPA
Posted 2h ago
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Job description
Structured overview of role & requirements
About This Role
- Own and develop high-performing video concepts, hooks, and formats for YouTube channels focused on complex financial topics.
- Lead format development and strategy by researching trending financial topics, designing video formats, and optimizing title, thumbnail, and introduction to maximize click-through rates and retention.
- Analyze engagement and retention data continuously to refine content strategy, narrative frameworks, and quickly translate market trends into ready-to-produce video concepts.
Minimum Requirements
- Deep understanding of YouTube platform mechanics, including packaging, audience retention, and thumbnail design.
- Strong analytical skills to interpret audience retention and click-through rate data for content optimization.
- Interest or expertise in finance, markets, personal finance, trading, or economics relevant to retail audiences.
- Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
- Experienced in applying platform psychology and data-driven insights to shape content formats and narrative pacing specifically for YouTube.
- Demonstrates high ownership mindset treating content channels as personal products with proactive gap identification and content iteration.
- Comfortable working in ambiguity and fast-moving environments, capable of generating many concepts and quickly discarding low performers.