Senior Manager – Marketing & Consumer Insights
Anheuser-Busch InBev (AB InBev) (company site, opens in a new tab)7–14 yrsOn-siteDirect career pageEst. 22–40 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Manage day-to-day marketing functions and coordinate between GCC team and business senior managers, ensuring smooth delivery as per Service Level Agreements (SLA).
- Drive strategic and cross-organizational marketing projects globally, focusing on improving marketing KPIs like Brand Power, Market Share, and Campaign ROI.
- Lead, mentor, and develop a team of managers, analysts, and data scientists while innovating for process standardization and business growth.
Minimum Requirements
- 7-14 years of overall experience in CPG/FMCG/Retail GCCs or Centers of Excellence with leadership of marketing teams.
- Master's degree (MBA or relevant field such as Data Science, Marketing, or Economics).
- Hands-on experience with Nielsen, Kantar, IRI, Medallia, Survey Monkey, Brandwatch, Emplify, Amplify, Shopify, or Creator IQ tools.
- Location requirement: Bangalore, onsite.
Ideal Candidate Profile
- Experienced in managing and improving marketing KPIs like Brand Power, MDS, Market Share, Campaign ROI, and NPS within a Global Capability Center setup.
- Capable of coordinating cross-functional and global projects with stakeholders from marketing, people, finance, procurement, legal, and tech teams.
- Strong operational and leadership skills in building and mentoring teams while driving tech transformation and digital marketing initiatives.