Campaigns Manager - Advisory Marketing
Lloyd's Register (company site, opens in a new tab)MumbaiOn-siteDirect career pageEst. 10–18 LPA
Posted 21h ago
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Job description
Structured overview of role & requirements
About This Role
- Define and execute B2B go-to-market campaign plans with clear, measurable KPIs focused on advisory marketing services.
- Manage cross-functional coordination including content creation, digital and print asset development, channel activation, sales enablement, and event opportunities for campaigns.
- Monitor campaign performance using full-funnel reporting and Return on Marketing Investment (ROMI) to optimize results and maintain stakeholder alignment.
Minimum Requirements
- Proven experience developing and delivering integrated B2B go-to-market campaigns for professional, technical, or advisory services.
- Strong skills in campaign planning, customer segmentation, value propositions, content development, channel activation, and sales enablement.
- Advanced project management capabilities including agency coordination, budgeting, timeline management, and stakeholder collaboration.
- Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
- Experienced in handling complex campaigns in matrixed, international B2B organizations with multiple internal and external stakeholders.
- Demonstrates commercial awareness connecting marketing activities to customer needs, pipeline, and revenue objectives.
- Skilled at managing multiple workstreams and stakeholders to deliver measurable marketing outcomes across digital, print, and event channels.